Shoes Made in EU launches online course

Shoes Made in EU launches online course

The European project aiming at boosting the Vocational Education and Training (VET) in shoemaking in Europe through the upgrading of a European qualification profile in footwear manufacturing, is about to launch its new free access online course
The European footwear sector is a strong and dynamic industry, with footwear exports having increased by 40% in quantity and 90% in value in the last 7 years. Yet the sector continues facing a shortage of skilled workers and lack of robust educational and training programmes for footwear manufacturers in some geographical areas where industry is present.
To address this problem and help maintain Europe’s strong position in footwear manufacturing, the European Confederation of the Footwear Industry (CEC) and other European partners developed the EU funded project Shoes Made in EU, which provides an updated profile and training programme for current and aspiring shoemakers to obtain the necessary skills to make them successfully employable and enjoy a career in a sector which needs to retain and upgrade innovative skills and know-how. Project partners have recently launched the online training course, covering all the phases of footwear manufacturing as well as a comprehensive array of topics related to the industry and the experience of working in the sector. The course, displayed in a dynamic online platform, includes presentations, videos, exercises and self-evaluation tests. On 25 September 2017, the European Confederation of the Footwear Industry held a Multiplier Event in Brussels to present the online platform and the 14 units and to demonstrate the relevance of the Footwear Manufacturing Technician in today’s footwear industry.
The training model is an adaptation and upgrade of existing training models in Portugal and Germany. Furthermore, the course respects the principles of EQF (European Qualifications Framework) and ECVET (European Credit system for Vocational Education and Training), which will facilitate the integration in the different education and training systems at European level, and therefore will support the mobility of footwear workers in the EU and increase their employability.
To increase the reach and accessibility of the course, the material will be also available in Italian, Portuguese, German, French, and Polish (besides EN). This specialised online footwear training course will be particularly useful for companies in countries and regions with a low Vocational Education and Training offer, as is the case in Poland. Poland will be the first country to integrate this profile and curriculum, but the partners of “Shoes Made in EU” will also promote the Shoemaker model at European level to facilitate its adoption in other European countries and meet the sector´s need for multi-skilled, versatile, and highly professional footwear manufacturers.

UBM changes its New York trade event calendar

UBM changes its New York trade event calendar

In partnership with Accessories Council, UBM Fashion is making two key changes in the New York tradeshow lineup. They aim to create new and more efficient business opportunities for both brands and retailers, mirroring underlying trends in fashion and retail
“As the global leader in fashion tradeshows, UBM Fashion has been seeing firsthand the dramatic changes in the retail landscape.  From the growth of e-commerce and fast fashion and changes in consumer buying patterns to the importance of delivering lifestyles and experiences – we at UBM Fashion realized there was an opportunity, in fact a duty, to make real changes for our industry.”
UBM has re-thought the New York fashion trade event calendar for 2018, and announced that it is creating a women’s New York fashion tradeshow calendar that aligns with the evolution of New York Fashion and Market weeks. Building on the importance of the women’s Spring and Fall fashion weeks, UBM Fashion will introduce an additional June pre-collections show. 
Second, UBM Fashion is unifying the men’s and women’s contemporary apparel, accessories and footwear communities, creating the first dual-gender fashion tradeshow in New York. In a period when so many companies serve both men’s and women’s markets, creating one inspiring, unified market enables brands and retailers to connect, discover new resources and grow their businesses more effectively and efficiently than ever before.  UBM Fashion’s dual-gender New York market will launch in July 2018, with PROJECT as its marquee show for both men’s and women’s lines.

Kenya wants to scrap import duty on raw leather

Kenya wants to scrap import duty on raw leather

With this measure the Kenyan authorities aim to increase the supply of raw materials to the local footwear and other finished leather industries.

The Ministry of Industry is in discussions with its counterparts in the government and said the idea is to eliminate the import duty on raw hides and skins by middle 2018.

By promoting the development of more value-added activities in the country, the leather industry will position itself globally to be more competitive.

According to the Ministry of Industry, the vast majority of hides and skins produced in Kenya are exported in unprocessed or semi-processed forms, which results in a missed opportunity to export finished leather products and footwear, and increasing earnings. Kenya already has a high duty on exports of raw leather to try contradicting this movement. Removing or decreasing duties on imports of raw leather will be another incentive to the local industry of finished leather goods.

Good performance for leather footwear in Bangladesh

Good performance for leather footwear in Bangladesh

According to the local Leathergoods and Footwear Association, the leather industry as a whole closed the first quarter achieving 99% of the exports target for the period. Leather footwear surpassed its target
According to the Leathergoods & Footwear Manufacturers & Exports Association of Bangladesh, the leather industry in Bangladesh closed its first quarter of the new fiscal year (July-September), with exports earnings just slightly below the strategic target for the period (99%). It had been set a 328.11 million US dollars earnings goal for the first quarter, but the industry achieved an export earnings of 324.62 million US dollars.

Total earnings from exports of the leather segment reached 47 million US dollars in the period, which compares to 57 million US dollars established as target for the first quarter. A decline was also registered compared to similar period in the previous year.

Exports of leather goods also missed the target, as earnings from sales abroad within this segment of products reached 111 million US dollars, below the 128 set for the period.

With a different performance is the leather footwear segment, continuing with the a positive growth trend, and totaling earnings from exports of 166 million USD dollar, 17% above the target for the period (142 million US dollars).

First Lady Melania Trump called a Barbie for wearing heels to disaster zone

THE First Lady is being mocked for wearing stilettos as she visited a disaster zone in Texas, with some even calling her a Barbie.

Melania Trump left the White House alongside President Donald Trump wearing tailored capri pants and an army green bomber jacket. It sounds like an appropriate get up to address the aftermath of super storm Harvey, but the sky-high stiletto pumps she paired with the outfit may have not been the most practical fashion choice.

US First Lady Melania Trump wore heals to a disaster zone. Picture: AFP/Nicholas Kamm

US First Lady Melania Trump wore heals to a disaster zone. Picture: AFP/Nicholas KammSource:AFP

President Donald Trump, accompanied by First Lady Melania Trump, who was called a Barbie for wearing heels. Picture: AP Photo/Jacquelyn Martin

President Donald Trump, accompanied by First Lady Melania Trump, who was called a Barbie for wearing heels. Picture: AP Photo/Jacquelyn MartinSource:AP

“Melania over here looking like Flood Watch Barbie,” writer Maria Del Russo tweeted.

Television writer-producer Brad Wollack quipped: “Help is on the way, Texas! Don’t worry, Melania has her special storm stilettos.”

Added comedian Jessica Kirson: “Brilliant idea @FLOTUS. You can pick up debris with your heels.”

Others teased she was “pulling up the straps of her stilettos” to lend a helping hand.

Mr Trump’s outfit was more in line with what politicians normally wear to visit weary survivors of deadly natural disasters: a black hooded rain jacket, khaki trousers and brown boots.

Texas is reeling from monster storm Harvey, which has devastated coastal communities and left large parts of Houston — America’s fourth largest city — underwater.

Tens of thousands of people are packed into overcrowded shelters as authorities continue to pluck victims from rooftops.

The first lady changed into something a bit more disaster-appropriate on the flight to the hard-hit coastal city of Corpus Christi — the Trumps’ first stop in Texas.

President Donald Trump, accompanied by First Lady Melania Trump, who was mocked for her footwear. Picture: AP Photo/Evan Vucci

President Donald Trump, accompanied by First Lady Melania Trump, who was mocked for her footwear. Picture: AP Photo/Evan VucciSource:AP

She stepped off Air Force One wearing black trousers and a white button up shirt, trading the stilettos for white tennis shoes.

She also wore a black baseball cap that read “FLOTUS,” or the abbreviation for First Lady of the United States, setting off another round of Melania-bashing on Twitter.

At day’s end, the First Lady issued a statement hailing the “strength and resilience” of Texans.

“I want to be able to offer my help and support in the most productive way possible, not through just words, but also action,” she said.

Young, rich … miserable: how near death and a ruthless banker boss led to cosmetics success

FOR most of his 20s, Chris Glebatsas was what SOME might call a ‘banker wanker’.

He was young, rich, drove a flashy sports car and lived the high life in central London, working as global head of hedge fund valuations for a mega financial firm.

When he wasn’t pulling 14-hour work days, the ambitious Australian was splashing cash on lavish nights out and all manner of boys’ toys.

“I was your classic high-end banker,” Glebatsas recalled.

“I suppose I was obnoxious. I was definitely a different person, but it’s hard not to be in that bravado-driven environment.”

It wasn’t until he was struck down with meningitis meningococcal septicaemia, an often lethal illness, that he realised how meaningless those pursuits had been — and how alone he was.

He was on his death bed, barely conscious, his organs failing and brain dangerously swollen, when his boss waltzed in, shoved a mobile phone in his hand and tried to coax him to make a few final trades.

The bank had been losing millions in his absence. It didn’t matter that doctors had given him a 10 per cent chance of survival — money simply mattered more.

“I was in a bed, not sure if I would survive, told if I did that I’d almost certainly lose a few limbs, and that happened,” Glebatsas said.

“I thought, something is wrong with this picture. If I survived, I decided I had to change my life.”

It was eight years ago now that Chris Glebatsas, founder of men’s skincare brand Lqd, nearly lost his life from meningitis meningococcal septicaemia.

It was eight years ago now that Chris Glebatsas, founder of men’s skincare brand Lqd, nearly lost his life from meningitis meningococcal septicaemia.Source:Supplied

Eight years on, the co-founder of men’s skincare brand Lqd — a homegrown success story taking on the world’s biggest cosmetics names in Bloomingdales, Harrods and Sephora stores around the globe — is fit and healthy.

But back then, doctors weren’t hopeful he would pull through, with the rare blood infection wreaking havoc on his body.

His mum Shona rushed from Melbourne to be by her son’s side, after doctors phoned to tell her the end was probably near.

“It’s not something you want your mum to hear,” Glebatsas said.

“I’m from a single parent family, my dad passed away just before I was born, so mum lived for us children. She gave us everything and sacrificed everything for us.

“Thinking about her sitting on a plane for 23 hours, not knowing if I’d be alive when she got to the other end, breaks my heart, still.”

Despite the many people in Glebatsas’ life in London, his mum was one of the few he saw when he opened his eyes.

They couldn’t manage to get away from work to visit, they’d say.

“Where were my friends? I had no one. I had more money than I knew what to do with, all the toys I wanted, and it brought me no happiness.

“It took me to a point of needing to make a big change in my life. Mum said, ‘just be the person you are’ and encouraged me to live my life as best I could. She was so supportive.”

Chris Glebatsas says it was his mum who encouraged him to “just be the person you are”. Picture: Pat Lee

Chris Glebatsas says it was his mum who encouraged him to “just be the person you are”. Picture: Pat LeeSource:Supplied

Against the odds, Glebatsas pulled through and began to recover.

But his body was so battered by the bacterial infection, and the flood of drugs given to try to beat it, that he had to endure six months of rehabilitation.

“I was on the cusp of 30. I’d spent months regaining my motor and neuro skills. Then it was like, what do I do now? So I came home.”

He also came out to his family, acknowledging he was gay as part of a determination to live a more authentic life.

“A week after I arrived home, I met my partner Anthony — at the gym, would you believe. A classic love story.”

A week after moving home to Australia, Chris Glebatsas met his partner Anthony McDonough — at the gym, naturally. Picture: Christian Gilles

A week after moving home to Australia, Chris Glebatsas met his partner Anthony McDonough — at the gym, naturally. Picture: Christian GillesSource:News Corp Australia

Chris Glebatsas and Anthony McDonough of Lqd Skin Care met at the gym and fell in love. Picture: Jonathon Tether

Chris Glebatsas and Anthony McDonough of Lqd Skin Care met at the gym and fell in love. Picture: Jonathon TetherSource:Supplied

Anthony McDonough was a chemist who’d gone into the world of marketing. They fell in love and started to build a life together.

“He came to a point in his career where he wanted something new, and that’s how we came to build the business,” Glebatsas said.

With Lqd, their booming cosmetics operation, Glebatsas focuses on the finance and logistics while McDonough navigates the right combination of ingredients.

It’s the perfect partnership, they say.

“We built it online first and it got a real cult following,” Glebatsas said.

“We started to be approached by retailers — Sephora Asia first … a year later we went into Bloomingdales in America, then David Jones at home … last month we went into Harrods in London.”

That latest retail deal came as Lqd launched at London Men’s Fashion Week to rave reviews and a flurry of buzz.

Elton John’s husband David Furnish threw the boys a party at his and the iconic pop star’s plush mansion.

Chris Glebatsas and Anthony McDonough with David Furnish, pop star Elton John’s husband, at London Men’s Fashion Week. Picture: Supplied

Chris Glebatsas and Anthony McDonough with David Furnish, pop star Elton John’s husband, at London Men’s Fashion Week. Picture: SuppliedSource:Supplied

For this interview, Glebatsas is in Las Vegas for one of the world’s biggest cosmetics trade shows.

“And I just heard that we were the number one men’s skincare brand in Bloomingdales across America. It’s fantastic for two crazy Aussies taking on the world’s biggest.”

Gone is the well-paying but soul-destroying finance job, the Ferrari and the luxury London flat, which he realised hadn’t really made him happy and probably never would.

And in their place he has a loving family, a blossoming career and, most importantly, happiness.

Chris and Anthony have “a very modern family” — pictured here with Anthony’s daughter Grace, ex-wife Jane, Chris’ mum Shona and Spartacus the Great Dane. Picture: Tony Gough

Chris and Anthony have “a very modern family” — pictured here with Anthony’s daughter Grace, ex-wife Jane, Chris’ mum Shona and Spartacus the Great Dane. Picture: Tony GoughSource:News Corp Australia

“We have a very modern family — Anthony and I co-parent his 13-year-old daughter with his ex-wife Jane, and we have an 83-kilo Great Dane.

“Mum lives around the corner — it’s very My Big Fat Greek Wedding — and rings for us to come pick up food she’s cooked.

“Me being sick was one of the absolute worst things to happen in my life, but it was also the best. I’m pinch myself — life has given me some fantastic things in the past (eight) years.

“I’m in a fantastic place. I’m happy.”

Boots that left swastika prints have been pulled from sale by US company Conal International Trading

A CALIFORNIA-BASED footwear company has recalled a model of military-style boots after a customer pointed out the soles leave swastika imprints.

Conal International Trading Inc. pulled the Polar Fox boots and issued an apology after a Reddit user posted an image of the imprint that went viral.

“We would like to issue our sincerest apologies to our customers and to anyone who was offended by the swastika imprint that the boots left behind,” the company said in a statement.

“The design was not intentional and was a mistake made by our manufacturers in China.”

The company added that it “does not promote hate or discrimination of any kind.”

Boots whose soles left swastika prints have been pulled from sale. Picture: Reddit

Boots whose soles left swastika prints have been pulled from sale. Picture: RedditSource:Supplied

The man behind the picture posted on Reddit wrote in a caption: “There was an angle I didn’t get to see when ordering my new work boots.”

His photo, viewed more than three million times, prompted a flurry of snarky comments.

“Very comfortable. Nein out of ten,” one person wrote.

“I love them too, they really put me in mein kampfort zone,” another wrote, while a third said “Heily recommended.”

Another person quipped: “Good for marching into Poland.”

The military combat boots were sold on Amazon, which has removed the listing.

The Jewish Anti-Defamation League said in a statement that it had contacted the footwear company after learning about the boots and was informed that they were manufactured in Asia, “a culture which views the swastika as a Buddhist symbol.”

The boots were for sale on Amazon, but have been withdrawn. Picture: Amazon

The boots were for sale on Amazon, but have been withdrawn. Picture: AmazonSource:Supplied

In the ancient Sanskrit language, the swastika means “wellbeing” and was used as a symbol of good fortune before it was adopted by the Nazis.

“The League reiterated to the company that the swastika serves as the most significant symbol of white supremacy and anti-Semitism, and whether intentional or not, the use of the symbol on the boot is deeply offensive,” the statement said.

Many have also pointed out another apparently unintended association with Nazi Germany: The boots share a name with a World War II military operation — Polarfuchs, or Polar Fox — in which German and Finnish soldiers captured the Salla area of central Finland from the Soviets.

Nike threatened by ‘crazy’ adidas resurgence

FOR the first time in their modern rivalry, Nike has reason to fear adidas.

When it comes to footwear, the swooping tick has always been untouchable, but dramatic sales figures released by a market research company in the United States means Nike is looking over its shoulder.

The NPD Group’s August athletic footwear data report released on Tuesday (AEST) shows adidas has jumped Nike’s Jordan “Jumpman” brand to be the No. 2 brand in athletic shoe sales in the United States.

The resurgence of adidas is nothing surprising for footwear market experts, but the speed at which adidas has rolled over the Jordan brand has shocked them.

NPD sports industry guru Matt Powell says the shake-up of the industry is both the result of adidas nailing its recent releases to give customers exactly what they want while the Jordan brand took a major hit as demand for basketball retro continues to decline.

“It came faster than I expected. I thought it wouldn’t happen until next year,” Powell told Benzinga.

“They (adidas) are really customer centric. They are making products that the kids want to buy.

“Nike let the Jordan business get overheated, which slowed down the liquidations. The sentiment on Twitter is that Jordan is not cool anymore, which is overblown. But there is no question that retro Jordans (are) not selling out immediately like they used to.”

Jordan sneakers, styled and made famous by NBA legend Michael Jordan, make up half of Nike’s total sales of basketball shoes in America, making it a giant player in Nike’s fleet of high-profile shoe brands.

However, in the space of 18 months, Jordan’s retro kicks have gone from being the second biggest player — on their own — in the US footwear market to playing second fiddle to a brand it was doubling in sales just 24 months ago.

It is a huge hit to Nike’s reputation and bank balance.

In 18 months, adidas has almost doubled its share of the $2.33 billion ($US1.86 billion) athletic footwear market in the United States.

The company’s rise has come at Nike’s expense.

Kanye West Adidas Yeezy Boot has not been a significant contributor to adidas’ surge.

Kanye West Adidas Yeezy Boot has not been a significant contributor to adidas’ surge.Source:Supplied

In May 2016, a NPD market analysis showed adidas’ total sales for athletic shoes made up just 6.7 per cent of the total market. At the same time Nike’s Jordan brand alone accounted for 11.8 per cent of the total market.

The NPD report shows that in the past 12 months the German apparel giant has exploded to now make up 13 per cent of the athletic footwear market on the back of an increase in total sales of almost 50 per cent from the previous 12 months.

At the same time the Jordan brand lost almost one third of its annual sales as the American basketball sneaker industry also took a hit of more than 20 per cent of annual sales from the previous financial year.

As the basketball shoe market dropped 20 per cent, adidas’ basketball production achieved an increase in total sales of more than 40 per cent.

NBA star James Harden is the highest profile adidas athlete in the NBA.

NBA star James Harden is the highest profile adidas athlete in the NBA.Source:AFP

It’s the first time in more than 30 years Nike has not owned the top two shoe brands in the United States and a situation many experts didn’t think Nike would ever have to confront.

The crashing sales of Jordan brand shoes is a big concern for Nike, but the bigger picture is even scarier.

The same reports show Nike’s fleet of shoe brands has been slashed from a 60 per cent share of the market in 2014 to just 44 per cent of the total sneaker market, according to the report released by NPD.

While Nike’s total market hold remains imposing, the storm clouds are gathering.

Quartz fashion industry expert Marc Bain has reported Nike has every reason to be worried about the momentum adidas is gaining.

He says adidas deserves plenty of credit for leading the industry in the past 18 months in both design and technological advancement.

For the first time in more than a decade, Nike did not have the top-selling sneaker in America last year — adidas stole top spot with it’s re-fashioned “originals” retro superstar.

The new line of NMD adidas sneakers released this year has also surged in popularity.

Bain reports adidas has been setting the agenda in sneaker technology, with its new Boost soles and exclusive springy technology meeting market demands.

NBA MVP Russell Westbrook last week signed the richest shoe deal in the history of Nike’s Jordan brand.

NBA MVP Russell Westbrook last week signed the richest shoe deal in the history of Nike’s Jordan brand.Source:Getty Images

This is widely reported to be the area where Nike has dropped the ball.

As adidas has driven technological advancement, Nike has been accused of trotting out the same sneakers year-on-year, especially in its Jordan brand division where its retro Jordans are losing their edge and the interest of a market which has been moving away from basketball shoes towards other forms of streetwear.

Market analysts predict Nike’s title as the top dog in sneakers is safe at least for now, but the threat to their throne is real if the company doesn’t get its house in order.

“Nike has dominated the sneaker world for so many years that it has come to seem invincible, particularly in the US, its home turf and the world’s biggest sneaker market,” Bain wrote recently.

“Lately, though, some holes have started to open up in Nike’s armour. For the first time in ages, Nike’s iron grip on the sneaker world is visibly slipping.”

Women go overseas for plastic surgery, get stuck when faces no longer match passports

TRAVEL didn’t go “swell” for three Chinese women — who were detained at an airport in South Korea because their puffy post-plastic-surgery faces looked nothing like their passport photos.

The unidentified women flew last week to the nip-and-tuck mecca during China’s Golden Week, a national holiday in which residents are encouraged to take paid vacations, Asia Wire reported.

The three pals, who appear to be in their 20s, went under the knife and emerged with mugs so badly swollen, they looked like completely different people, according to the report.

The women — wrapped chin-to-dome in bandages — were barred from boarding a flight home at an airport in South Korea, detained and questioned by immigration officers at passport control.

They showed officials their tickets and travel documents but still could not prove they were the same people in their passport photos, the outlet reported.

The women — wrapped chin-to-dome in bandages — were barred from boarding a flight home at an airport in South Korea.

The women — wrapped chin-to-dome in bandages — were barred from boarding a flight home at an airport in South Korea.Source:New York Post

An image of the travellers — which shows them pouting, passports in hand — went viral on Monday. It was liked more than 51,000 times and shared more than 23,000 times.

It was unclear whether the women had returned to their home country on Monday.

South Korea has a booming and inexpensive plastic-surgery industry complete with travel packages that include cosmetic treatments followed by safari trips in Africa, where people can heal — if they can make it past airport officials.

But when they arrived at the unnamed airport for the return trip — seen in the photo with severely swollen faces and bandages around their heads — immigration officers at passport control didn’t believe them when they tried to prove their identity, despite displaying their tickets and various documents, according to the report.

It wasn’t clear how long they remained at the airport — and if they were able to return to China as of Monday morning.

The photo racked up 51,000 likes and 23,000 shares on social media, according to the report.

South Korea has become a popular destination for Chinese women looking to go under the knife — even offering cosmetic package treatments followed by safari trips in Africa

According to science, this is the world’s most handsome man

YOU probably already knew it, but now science has backed it up.

George Clooney has the world’s most handsome face.

George Clooney ... undoubtably dreamy.

George Clooney … undoubtably dreamy.Source:Getty Images

The 56-year-old actor’s face was found to be about 92 per cent accurate, according to the Greek golden ratio of beauty.

The measuring tool is thought to hold the secret formula for the perfect face.

George Clooney has the world’s most handsome face, according to the Greek golden ratio of beauty. Picture: Dr Julian De Silva

George Clooney has the world’s most handsome face, according to the Greek golden ratio of beauty. Picture: Dr Julian De SilvaSource:Supplied

Bradley Cooper is the second most handsome man in the world, according to science. Picture: Dr Julian De Silva

Bradley Cooper is the second most handsome man in the world, according to science. Picture: Dr Julian De SilvaSource:Supplied

Computer mapping technology using the theory also found Ryan Gosling had the perfect nose, Harry Styles had the most beautiful eyes and the best chin, and David Beckham had the most perfectly shaped face.

Experts have used computer mapping techniques using the Greek golden ratio of beauty to determine who is the world's most handsome man. Picture: Dr Julian De Silva

Experts have used computer mapping techniques using the Greek golden ratio of beauty to determine who is the world’s most handsome man. Picture: Dr Julian De SilvaSource:Supplied

Clooney, who last month became the father of twins Ella and Alexander with his lawyer wife Amal, had his looks put to the test with facial mapping techniques by Harley Street surgeon Dr Julian De Silva.

His eyes, eyebrows, nose, lips, chin, jaw and facial shape were measured and came closest to the Greeks’ idea of perfection.

Bradley Cooper came second with 91.8 per cent, Brad Pitt was third with 90.51 per cent, One Direction singer Harry Styles was fourth with 89.63 per cent and David Beckham was fifth with 88.96 per cent.

Harry Styles came in fourth place, according to the ratio. Picture: Dr Julian De Silva

Harry Styles came in fourth place, according to the ratio. Picture: Dr Julian De SilvaSource:Supplied

Dr De Silva, who runs the Centre For Advanced Facial Cosmetic And Plastic Surgery in London, said: “George Clooney has been feted as the world’s most beautiful man for decades — and it is great that his status has now been proved by science.

“He has beautiful facial symmetry and gets closer than any other man to having what the Greeks considered the perfect face.

“George had a near-perfect ratio of nose-to-lip dimension of 99.6 per cent, and his chin and eye spacing were almost perfect as well.

David Beckham is the fifth most handsome man. Picture: Dr Julian De Silva

David Beckham is the fifth most handsome man. Picture: Dr Julian De SilvaSource:Supplied

The world’s most handsome men, according to the phi score

Taken from the average of the 12 key markers over the whole face including lips, nose, eyes, eyebrow, chin, forehead and facial shape, these are the top scoring men on the Phi scale

1. George Clooney 91.86 per cent

2. Bradley Cooper 91.80 per cent

3. Brad Pitt 90.51 per cent

4. Harry Styles 89.63 per cent

5. David Beckham 88.96 per cent

6. Will Smith 88.88 per cent

7. Idris Elba 87.93 per cent

8. Ryan Gosling 87.48 per cent

9. Zayn Malik 86.5 per cent

10. Jamie Foxx 85.46 per cent

Jamie Foxx came in tenth place. Picture: Dr Julian De Silva

Jamie Foxx came in tenth place. Picture: Dr Julian De SilvaSource:Supplied

“Across the 12 key markers, he had the highest combined score.

“These brand new computer mapping techniques allows us to solve some of the mysteries of what it is that makes someone physically beautiful.”

The Golden Ratio was a mathematical equation devised by the Greeks in an attempt to measure beauty.

But the ratio can be applied to anything and was used by Leonardo da Vinci for the perfect human male body in his famous work the Vitruvian Man.

The premise behind this is that the closer the ratios of a face or body are to the number 1.618, the more beautiful they are, known as the Phi ratio.

Ryan Gosling is the eighth most handsome man — although some may disagree. Picture: Dr Julian De Silva

Ryan Gosling is the eighth most handsome man — although some may disagree. Picture: Dr Julian De SilvaSource:Supplied

How to calculate your own Phi ratio

• Take a picture of your face close up on your phone, don’t smile and look straight forward and have your hair off your face. Print out the picture on an A4 piece of paper, then start measuring.

Nose

• Measure the length of the nose from its widest point at the nostril

• Measure the width of the nose at its widest point

• Divide the nose length by nose width, this is your nose ratio

• If bigger than 1.618 then divide 1.618 by your nose ratio

• If smaller than 1.618 then divide your nose ratio by 1.618

• This will give you your percentage for your nose Phi score.

Eyebrows

• Measure your eyebrow from the end nearest your nose to the arch in a straight line

• Measure your eyebrow from the same end to the opposite tip in a straight line

• Divide the full length by the arch length to get your eyebrow ratio

• If bigger than 1.618 then divide 1.618 by your eyebrow ratio

• If smaller than 1.618 then divide your eyebrow ratio by 1.618

• That will give you your percentage for your eyebrow Phi score.

Lips

• Measure the length of the lip from end to end

• Divide pip length by nose width, if it equals 1.618 then it’s perfect

• The distance from the corner of the lip to the opposite edge of the nose should also be equal to base of the nose times 1.618