The importance of good underwear – and other style tips from Romilly Wilde founder Susie Willis

50-year-old founder of natural skincare brand Romilly Wilde mixes the boyish with the bohemian to create her own style. ”I’m rubbish with brand names – I just buy what I like,” admits the Wiltshire-based entrepreneur.

Here are her top sartorial tips…

Experiment with different trouser shapes

”I’m a real tomboy, I love wearing trousers and just being comfortable,” Willis tells The Telegraph. ”I think it’s worth investing in a well-cut pair – the fit is so important, even more so than with a dress. As I’m getting older, skinny jeans just don’t suit me me anymore – I’ve started wearing loser styles lately. My current favourite pair are by Peter Pilotto.”

Good gym gear will motivate you

”In the morning, I usually put on gym gear because it motivates me to go for a run – I’m crazy about Lululemon and Lucas Hugh,” says Willis.

Trainers are very versatile

”I can’t do heels, even with smart pieces. I’m always in sneakers,” she continues. ”I love wide-leg trousers or a beautiful floor-sweeping dress with a pair of trainers – they can be just as feminine as heels.”

she wears it well

Peter Pilotto linen-mix trousers, £375,; leather trainers, £149, Ash; blouse, jewellery and watch, Susie’s own

Seek out sustainable alternatives

”I buy a lot of clothes from Rêve En Vert, which is like a sustainable Net-a-Porter,” she says. ”It stocks beautiful pieces and has an ethical manifesto – hallelujah!”

Be careful what you get rid of

”I love wearing a fabulous white blouse with big sleeves and a high pie-crust collar – like the old Laura Ashley designs,” says Willis. ”I actually got rid of all my old Laura Ashley stuff, and I wish I hadn’t – it’s heartbreaking!”

Invest in good underwear

”My number one style tip is to always wear good underwear – I get mine from Wolford,” she continues. ”If you’re wearing a good bra and knickers, you’ll be comfortable and held in in the right places. Bad underwear can ruin an outfit.”

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