The presentation of cruise collection have recently become more and more important for fashion houses especially for labels falling under the luxury segment. Initially, the concept of a cruise collection was to present a wardrobe to suit the transitioning between seasons. Use of the term “cruise” was prefer because most affluent patrons of luxury houses go on sojourns at sea just after summer before fall or to escape the bitter winter.
Because pieces from a cruise collection are generally more versatile, consumers are more inclined to invest good money on these pieces. Coats, for instance, are neither too heavy nor light making them practical fashion choices for use regardless of season. Even accessories from cruise collections have become perceived as clever style investments mostly because designs suit more than one fashion season. The more intimate fashion presentations for cruise pieces also create the perception that items from this range are more exclusive as opposed to the highly publicized or hyped pieces from a Fall/Winter or Sprint/Summer collection.
Italian fashion house Bottega Veneta is one such brand that has consistently presented impressive cruise collections year after year. The maison’s distinct take on toned down elegance and luxury appeals to a sensibility that values functional design and eye for detail.
For 2018, its creative director Tomas Maier infuses elements from fields of flora onto essentially classic pieces. Botanical prints were applied onto apparel and trademark leather accessories that emphasized a youthful and adventurous mood. “It’s a very tricky process since there are so many colors of shading within each flower… Normally, you have two to eight, but these prints contain over 30,” said the designer. Wildflowers, field grass and butterflies embellished a trademark Knot clutch in snakeskin, a pair of Mary Janes and boots. These prints were inspired by the works of 15th century German painter Albretch Durer. Floral appliques on Bottega Veneta’s Intrecciato bags and loafers also highlighted an affinity for all things bright and feminine this season.
The Cruise collection for 2018 also presented the brand’s new iconic bag. Taking reference from everyday life in the ancient Roman republic, this leather accessory takes the shape of the ‘piazza,’ which is a central area in local towns where activities often take place. In true Bottega Veneta form, French calf and Nappa leather were cut and molded into a shape that is both distinct but essentially functional. At the Bottega Veneta design studio, it is never enough that a piece is beautiful. It must always serve a purpose or as Maier insists, “propose a solution.”
Adorning the new bag are elements that are intrinsically Bottega. Shoulder straps, trims and hardware feature the Intrecciato pattern. Interiors of the bag are likewise crafted with high regard for quality, functionality and impeccable detailing as seen in well thought of compartments and hand stitching.