In an overdue but nonetheless welcome move, Nike has launched its fist ever plus size range of sportswear.
The world of fitness, up until this point, has somewhat lagged behind when it comes to inclusivity but with a collection specifically designed for what Nike deem ‘curved athletes’, that looks set to change.
If you’re not a size small, chances are your gym-kit has comprised of a tatty oversized tee and cheap leggings because, for some reason, the majority of fitness brands think only slim people workout.
Thankfully, Nike is shunning this stereotype with a collection that celebrates and advocates all athletes, no matter their size.
In a statement, the sportswear brand said, “‘In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over.
“She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”
Encompassing everything from t-shirts, running tights, high-tech hoodies and training shorts sizes range from an impressive Xl up to 3XL and 38E in sports bras.
But, Nike isn’t just sizing up their existing products. It’s actually adapting the science behind each piece to suit a plus size body.
Nike finally launches its first plus-size range